How to adapt and evolve your business in a pandemic
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How to adapt and evolve your business in a pandemic

Well, another lockdown begins.

Let’s hope this lockdown can reduce the r-rate, number of infections and death before Christmas.

In the meantime, many of us need to find new ways to develop our businesses, connect with our people, attain new customers, and explore other commercial areas.

This is a challenge. And not a simple one.

But some of the best inventions, best business opportunities and best campaigns have come about in hard economic and environmental times.

Finding success in difficult times

In 1665, when Cambridge University was closed, Sir Isaac Newton developed the law of gravity while isolating at home during the Bubonic plague.

Apple invented the iPod two months after 9/11. And in 1881, Dr James Naismith invented the game of basketball to keep athletes inside during the cold.

Another great example is when Disney launched in 1929, just as the Great Depression was getting started. Their reasonings were to make sure they could put a smile on people’s faces.

Something that is used every day, relating to our personal and work lives is the internet. This was invented during the Cold War. It was invented originally as a way for the US military to create a computer communications system to protect against Soviet all-out cyber-attacks. What came about was the creation of the Advanced Research Projects Agency Network (ARPANET). 

How this helps you

So, how does this help us now?

This gives you a blueprint to:

  • Think outside the box
  • Look outside what you do normally
  • Relate it back to people and the community
  • Look at what people need now

Don’t just develop a new service, product or invention based on what your business should do next. Base it on analysis gathered around what the community and its people want. What do people need to progress, to make life easier, and to help them solve challenges?

Think of these and then you may find new solutions, which your business could provide.

Within our current economic climate

This year has definitely encouraged businesses to think of unique ways to reach their customers.

For people wanting to retain a pub experience, some pubs have been offering roast dinners as take-away.

Estate agents are utilising virtual tours for people to find their new dream homes, keeping their businesses going while keeping a safe distance.

Some service-based businesses have changed their operating model to offer mobile services to reach their loyal and new customers.

And other businesses have used the powerful tool of partnerships to survive and thrive.

Keep going

I hope this has given you some food for thought on how you can shape and structure your business to prosper in this next lockdown.

Remember, what you have previously done may not be as effective now as we live and work in this pandemic. This doesn’t mean failure; it just means you need to look at things from a different perspective. Look at ways to obtain the same results through a different customer experience and journey.

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