How to remove communication barriers
Communication is one of the most important part of your business. It helps move, grow, and expand your business, as well as connecting you to your own people, your clients, and customers.
But what happens when you communicate well, but there are barriers blocking your communications getting to your people or your customers? What do you do? How do you combat this?
This can be tricky to navigate. First, you’ve got to understand what is blocking your communication. Do your research. Once you understand what’s the blocker, then you can work on a fix, a workaround, or a full-on solution.
What are communication barriers
Communication barriers cause your communication to not have the impact or desired effect it aimed for. It doesn’t have the success it aspires to.
Predicting communication challenges and barriers are not always that easy to predict, so it’s wise to build ways to combat barriers into your strategy. That way you’re able to mitigate these challenges as much as possible.
Let’s look at what can block your communications.
- Too much communication – overloading your people with too high a volume of communication
- Hard to reach employees – such as those working on-site, in stores, or warehouses
- Poor line manager communication skills
- Communication technology is not fit for purpose
- Communication team not involved in strategic decisions
- Lack of clarity around organisational strategy
- Disengaged staff
- Lack of support from senior leaders
- Too many communication channels
This list gives you a look at what can cause your communication to fail.
Why are there barriers?
This is such an interesting question. Why? Something my toddler is starting to ask a lot!
Communication barriers appear mainly when you stop listening to what people are saying and how they’re responding to your communication.
Another reason is due to misunderstandings and misinterpretations happening, which gives people the wrong idea about what your communication is saying.
They can also appear because of stressful work environments, or environments that discourage transparency.
Don’t just blame them
Something which you need to understand. The barriers are not the problem. They are the result of a problem. Don’t blame the barriers for communications not working. They have evolved due to two-way communication not taking place and misunderstandings not being explained.
This is why two-way communication is so important. You can’t communicate at people. You must build your relationship with your people for them to engage, interact and fully embrace your strategy, purpose, and vision which you are trying to communicate.
If you don’t interact and connect with your people, your communications will not land properly. They will not be as effective or impactful.
Giving your people the tools for success
To help your people communicate, give them access to skills training, the right communication channels, and ways and methods to respond to you.
By giving your people the right tools, they’ll be able to fully interact with you, ensuring your communications are a success, and your messages are making an impact.
Getting the messages out
Now you understand more about communication barriers, you can make steps to reduce them and ensure they don’t get in the way of your success communications.
Remember, communication barriers aren’t the issue, they are the result of another problem. Fix the problem, you remove the barrier.