Show vulnerability to be more powerful
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Show vulnerability to be more powerful

So, you want to show your impact and your powerful presence. You want to show that you matter, you know your stuff and are an expert in your field.

But to show this you need to find that connection with your audience.

It’s not just about showing your knowledge. Or showcasing your past experience. That doesn’t offer the connection a lot of people crave.

Instead, you need to offer personal moments. Personal experiences that people can relate to.

The juxtaposition

You would think the more powerful you become, the bigger impact you make, the less of yourself you need to give.

Well, that’s where you’re wrong.

The bigger the impact. The more you need to give.

It’s commonly known that when marketing yourself, you give your best stuff out for free.

This doesn’t need to be your services or offering. No, instead this could be your most personal stories. Sharing experiences, offering lessons for how people can cope in a similar situation.

It’s a paradox. The more impactful you are, more vulnerable you need to be.

Making a connection

So, how do you make that connection.

Think about what is common between people.

  • Relationships
  • Friends
  • Embarrassments
  • Emotions
  • Grief
  • Children
  • Humour

Then think of personal stories you can tell your audience, relating to one or more of these subjects. Share your response to the situation, how you coped, what the consequences were, and the outcomes.

Can you connect this story to something about your business? Can it be a life lesson for the impact your services provide? The products you offer?

Help bridge the gap by using these personal stories. Show your vulnerable side to people. Connect to them by becoming more relatable, bringing you to the same level as your audience.

The power of storytelling

Storytelling is one of the most powerful forms of communication. This form has been around for thousands of years.

Storytelling was a way to keep records of our history, our adventures, and key milestones in communities. We make sense of life and its intricacies through storytelling. We connect to people through stories.

A great quote from the American Management Association (AMA), it explains the power of storytelling.

“Our brains don’t distinguish between stories and reality, which enables us to experience events that don’t actually happen in our own lives simply by having them explained to us through works and/or images. The sadness, anxiety, excitement, or joy that is communicated through a story can be internalised and felt rather than merely contemplated philosophically – something that isn’t likely to be accomplished with even the fanciest of pie charts.”

Why it works

It’s human nature to want to connect and relate to others. It makes us feel less alone, like we’re part of something.

By showing small vulnerabilities and personal stories it allows you to connect to a greater audience. Not only that, but it also helps build stronger engagement and a more loyal following. This form of advocacy can’t be bought, it can only be encouraged and nurtured.

By showing your vulnerability you are enhancing your personal brand, your presence, and your impact. And therefore, showing your services or products in the best possible light.

This Post Has One Comment

  1. Miranda Lindsay

    Great blog Alicia – you are so right about story telling being a wonderful and effective means of communication.

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