The purpose and value of good communication
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The purpose and value of good communication

We, as humans, are a social lot, who need interaction and connection to thrive. To do this we must look at ways to form close relationships, share information, share experiences, emotions.

So, to do this, we need to communicate.

That’s right.

Why we communicate

We’ve seen what lack of communication and interaction can do to people, especially during this Coronavirus pandemic and the numerous local and national lockdowns we have experienced. With some people not communicating with each other as much, their mental health has suffered considerably.

They haven’t been able to express their needs, share their thoughts, ideas, memories, and knowledge, or build existing and new relations through socialisation.

One saving grace during this pandemic has been the ability to video call and using other forms of communication technology.

We understand why people need to communicate, but why do businesses need to communicate?

It’s all connected.

Businesses are run by people. Therefore, you need to communicate to connect, to build relationships, to share information, in order for an organisation to thrive.

Why communicate in organisations

Here’s a breakdown of the main reasons why you need to communicate in the workplace.

  1. To share information

At the most basic level, you need to communicate at the right time to make sure your people understand what is happening within the organisation and what is expected of them.

  1. To build relationships

On a deeper level, you need to communicate with your people to build strong relationships with them. This includes building team relationships, interpersonal and interdepartmental relationships. This helps engage your people within the workplace. By forming strong relationships, you are engaging your people, hearing their views, and letting them know how their role contributes to the businesses overall strategic objectives.

  1. Improving engagement

When people feel engaged at work, they perform better, they become invested in the success of your business. You can improve employee engagement by showing your people that the organisation care’s your people’s views and opinions. An engaged workforce has strengths in collaboration and innovative thinking, helping give your business an edge over your competition, improving your overall offering and service to your customers.

“People drive the success of organisations, so it is vital to communicate with them effectively”
Institute of Internal Communications.

Effectively communicating

When you successfully communicate with your people you establish a working culture and environment of mutual understanding. This employee experience helps people perform at their best as a business and as individuals, allowing them to collaborate, share and innovate together.

There are so many great benefits when you communicate effectively with your people.

  • Greater productivity
  • Innovative thinking
  • Better brand reputation
  • Talent attraction
  • Stronger employee retention

Effective communications can also help organisations:

  • Solve problems
  • Stronger decision making
  • Higher productivity
  • Establishing consistency in workflow
  • Stronger business relationships
  • Greater stakeholder relationships
  • Improved brand image

How we communicate at work has the power to transform our working lives by helping people feel engaged and purposeful. That they matter. Making for a better organisation and a greater society overall.

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