Top innovative ways to communicate in your business
  • Post comments:0 Comments

Top innovative and creative ways to communicate in your business

Communication can be a tricky business.

If you don’t get it right, it can produce the complete opposite effect you were aiming for.

That’s why you have to understand your business, your people, how they like to be contacted and work from there.

People are funny. We each have our own preferences, all different from each other. Which can make planning communications difficult and sometimes complex.

So, how should you communicate? How can you make everyone happy?

Well first off. Don’t try and make everyone happy. You’ll never manage it. You’ll also dilute your message to the point where it won’t make an impact.

Not all communication suite all channels and methods. Some are only suitable for video, others for articles, others for events. Choose the most suitable channel to achieve your communication purpose and goals.  

Ways you can communicate

There are masses of really great innovative ways to communicate with your people.

When thinking about the ways and types of communication, let’s simplify this:

  • Writing
  • Body language
  • Verbal
  • Visual

Writing focuses on all aspects of conveying information and communication through written communication, from books, blogs, letters, emails, and social media. This form of communication is very useful when it requires a record of information.

Body language is conveying information and communication through gestures and facial expressions. Most of communication and language is shared by body language (more than 50%!)

Verbal language uses speaking and sign language to transfer information and communication. This is by far the preferred way of communication. It is used in presentations, video conferences, phone calls, meetings, and one-to-one conversations.

Visual focuses on graphic elements like photography, art, charts, graphs, infographics, sketches, and drawings to communicate. This is often used as an aid in conjunction with one other forms of communication, such as verbal or writing.   

These four ways of communicating give you the diversity you need to communicate according to everyone’s preferences.

What methods are there

When thinking about communicating with your people, you’re probably thinking… but how?

Well, there are many ways you can distribute your message out. It depends on numerous things:

  1. Are your employees remote working?
  2. Do you rely on face-to-face?
  3. How sophisticated is your technology infrastructure?
  4. How formal or informal are your communications?

There are many questions you can ask, but these are popular ones to help you start thinking about what channels to use.

Channels come in all shapes and sizes, from large scale corporate events to desk drops and flyers; from intranets to chat bots. They can be digital, print, or social media.

You need to understand which channel suits your business and your people the best.

Watch this great video, which highlights clearly why and when you need to use the right channel and what happens when you don’t.

Some of the best channels to consider are:

  • Email
  • Newsletter
  • Internal social media
  • Intranets
  • Extranets
  • Chatbots
  • Podcasts
  • Blogs
  • Mobile apps
  • Mobile messaging platforms
  • Digital signage
  • Video
  • Events
  • Video conferencing

When considering how you communicate with your people, make sure to look at digital, print, and social media channels. Don’t just focus on digital tools. Consider that some of your people may not understand how to use digital platforms and only prefer receiving communications in print format.

Do your research and planning before you commence your communication campaigns. Understand who your audience is, understand who should communicate, understand where you should communicate. This will ensure your communications are a success.

Innovative campaigns

This pandemic has certainly asked a lot of businesses to get creative when communicating with their people, clients, and customers.

  1. Weetabix

I think this was a brilliant example of how a business communicated with its audience.

innovative campaign

They put together two food items which would normally and should never be put together. This started off a great debate over the topic with many large brands joining in the conversation.

KFC UK & Ireland commented “Let’s set aside our differences to prosecute this under the Geneva Convention”

Krispy Kreme UK commented “Seeing as all rules are out the window…fancy a gravy-filled doughnut?”

Weetabix also piped in “Just about to tuck in, babes. Question is spoon or knife and fork?”

This post went viral with over 134k likes, more than 106k shares and 22.3k comments.

2. BBC: Dracula

Using billboards to promote the BBC production of Dracula in 2020. This innovative sign relied on the shadows to reveal the picture on the board. The picture of Dracula, bringing the story of the vampire to life. Not able to be around in daylight but active at night-time.

3. Tesco

Their marketing campaign during the start of the pandemic in 2020 was excellent. With the new social distancing rules just put in place, many people weren’t sure how this translated when going into shops.

Tesco sorted this out.

They focused on explaining the rules, keep two metres apart, wash hands, wear face masks, only one person per family. This helped a great deal in protecting customers and employees while also embedding the Governments rules into our culture.

What suits your business

It’s vital to understand your audience demographic. Do most of them use digital channels? Do they prefer paper and print materials? Are they always chatting via social media? Are visuals best?

Also research your competitors and what’s happening the in the marketplace. See how their campaigns have worked. Look at trends and preferences.  Read up on industry research such as Gatehouse’s State of the Sector report.

With this preparation you’ll have all the information you need to put together a standout and impressive communication campaign that really packs a punch to help achieve your objectives.

Leave a Reply