Why are emotions the heart blood of communication?
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Why are emotions the heart blood of good communication?

When thinking about communicating with your people, you usually think about how to get the information and messages across as quickly and as effectively as possible.

But we need to remember that being succinct isn’t the only ingredient needed for communication.

Sometimes emotions are forgotten when communicating. But we need to remember that building emotional connection is necessary to establish a strong relationship with people.

This is when you realise that communication is slightly more complicated than just sending out a quick email or newsletter. It’s about being strategic and empathetic in your communication.  

Making connection with your people

We’ve seen in recent news how emotion can bring together people, especially in the kidnap and murder case of Sarah Everand.

Her story, while tragic and incredibly sad, has managed to bring together a whole gender and society through shared emotion and started important conversations about women safety. The news stories raised emotions around fear and anger. The stories highlighted that Sarah followed all the guidelines around keeping herself safe, but still she was targeted.

Her story made connections with people all across the country, it encouraged others to share their own experiences. To share their stories. They were able to relate to what happened to her, the fears many women have in this country. All through the use of emotions and relatability.

Understand what’s happening around you

When communicating with your people, like Everand’s story, look at what’s happening in the outside world. Understand outside influences and environment which could change people’s perceptions of your messages and communication.

Key outside influences happening now to consider would be things like:

  • UK lockdown
  • Covid-19 pandemic
  • UK’s debt
  • Brexit implications to business
  • Black Lives Matter
  • Climate change
  • Children’s education

Using empathy

It’s important to remember that when you communicate with your people you need to be aware of the political, social, and environmental situation around you. How this can impact your people, how they see things and perceive things.

To do this, you need to be empathetic in how you communicate, when you communicate and who you communicate with. Be aware of how your message will be received. Consider the impact this could have and put in place support, for if and when your people need it, following on from your communications.

When thinking about empathy, I always think this is to feel empathy for other people. But you need to give yourself to help others. One of the hardest things to do when communicating with your people is showing your vulnerable side.

By showing this, you are giving people reason to connect with you, to feel emotions, to feel sympathy and empathy.

Power of emotions

Emotions are important. They help your communications. They strengthen your connection and your bond with your people.

Your messages wouldn’t make such as impact without harnessing the power of emotion. They are essential to your stories you create, to the campaigns you build, to the profiles you promote.

By utilising emotion in your communication, you’re able to elicit an appropriate response from your people to enhance your communication and business goals and success.

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