Why communication is so important for business
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Why communication is so important for business

How we communicate defines how we interact with each other. It characterises how we perceive people and ourselves.

So, even though it is important between people, why should this matter in business?

Well, first let’s look at how businesses work.

How businesses work

Businesses are a mixture of people, innovation, processes, products, services, and technology.

Businesses can’t function without all of these factors happening. They need innovation to continue to grow and progress. They need people to drive the business. They need products and services to offer to customers and the markets and technology for ways to deliver them.

People working in businesses drive innovation. They develop the products and services the business provides to its customers and clients. They use the technology to drive and deliver their services and products.

How communications help productivity

To achieve any of this, people need to communicate. It is a vital ingredient for businesses to succeed and flourish. They need communicate between people to work.

But how can communication really help with productivity?

We are able to measure higher productivity through a number of areas.

  1. Higher morale
  2. Reduced absenteeism
  3. Talent retention
  4. Improved employee and customer experience
  5. Greater talent attraction

These are just a number of ways we can assess the affects communication has on business. With these measures combined, a product is higher productivity. As people feel more connected to their business. Feel more in tune with its focus, its purpose, objectives, and values, they want to work harder, be more involved, contribute and make their own impact.

What would happen if there was no communication?

I’ve always wondered about this question.

What would happen?

Put simply. Nothing. When I say nothing, I don’t mean that business would continue as usual. I mean exactly what I mean. Nothing would happen. Business wouldn’t function. People would not work together. They wouldn’t combine their innovative thinking to create new ideas, solutions and produce.

People would be disengaged. There would be low morale, low collaboration, lack of trust, no visible leadership.

It’s amazing how much communication does for business. How often it is overlooked but also how crucial it is for the success, growth, and development of a business.  

Vital importance of communication

To ensure business not only happens but thrives, communication is a must. Even if that is coming together for a meeting between two leaders. Communication comes in many forms:

  • Face to face meetings
  • Phone calls
  • Text messages
  • Emails
  • Memos
  • Newspapers
  • Social media
  • Intranets
  • Webinars

This is just a sample of the types of communication methods you can use to connect with your people. It’s not all about fancy technology or new ways of communicating. Sometimes the best ways are the simple ways. Talking with each other. Innovating together.

Communication is the lifeblood of business. It is the glue that binds people and business together to produce, provide, grow, and excel. It is must more vital that people realise. This pandemic has certainly shown that.

But communication doesn’t just happen. Like a marriage, it needs work, it needs investment. Invest now to create a better future for your business.

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